ERA European Rental Association

ERA European Rental Association

ERA (European Rental Association) is an European association with the aim of promoting equipment rental and the sustainable development of the sector in Europe.

ERA’s activities are manifold, from the assistance and support for national associations to the collection of information, the organization of events and the dissemination of information materials.

Alias ​​has been working with ERA for many years as a provider of digital services.

ERA TCO Calculator

Thanks to our longstanding experience in the equipment rental sector and the collaboration with a group of students in Business & Administration at the University of Brussels, we have developed an advanced tool for ERA that allows us to calculate the Total Cost of Ownership (TCO) of a piece of equipment.

The TCO Calculator is free and accessible for all users. It provides a simple and intuitive interface in which data is entered to work out the calculation. Through a simple technical step, it is also possible to integrate this tool into any website, meaning companies can immediately offer their customers all the features and computing power of this tool.

In addition to indicating the Total Cost of Ownership of machines, the calculator allows you to compare this figure with the total cost of renting and leasing, so users can understand which is the most convenient choice for their business.

The ERA TCO Calculator allows you to register, save your searches in a private area, share your results and perform precise and detailed calculations.

We have also created two animated videos for the ERA TCO Calculator, to promote the tool and illustrate its fundamental functions.

ERA CO2 Calculator

Following the success of the TCO Calculator, we have developed a new tool which is also free, accessible and easy to use. The ERA Equipment CO2 Calculator is able to assess the environmental impact of construction machines.

ERA has, in fact, conducted studies that indicate how optimized management of machinery can greatly affect the carbon dioxide emissions caused by construction jobsites.

Taking these data as a starting point, we have developed an interface mainly dedicated to contractors, rental companies and equipment manufacturers. The data that the calculator can provide is invaluable which making choices oriented towards the reduction of the carbon footprint.

The calculator allows you to compare the alternative usage scenarios, to understand how the right combination of key factors, such as transportation and power sources, can favour the sustainable usage of industrial machinery.



ERA has been working for many years with Alias ​​and is extremely satisfied: dynamic team, with many ideas and various experiences, very involved in their work and attentive to the needs and requests of their customers. If you have an issue, they will always be available and find solutions for you!

Carole Bachmann, Manager ERA – European Rental Association