Choose the best E-commerce platform for your business
Find out what is the best e-commerce platform for your business online
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One of the crucial steps when we decide to open a shop online is choosing the correct e-commerce platform: Okay, you decided to start an e-commerce, but what platform are you going to use?
In this article, we will try to introduce some points that will help you decide the best platform for your business online.
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“Selling online” is already a big goal, and to achieve it you must keep in mind:
- E-payments: are you equipped to collect money online?
- Fiscal rules: do you know the Italian and international regulations to sell online?
- Logistic: how will you manage your warehouse and the shipping of your products?
- Online marketing: have you considered investing to promote your brand?
- Customer care: will you be able to offer your customers the support they need?
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It is very important to define why you want to start selling online. Amongst your reasons, there could be:
- Place a new product or brand on the market
- Increase the revenue of your business
- Build a direct relationship with your customers
- Improve the competitive positioning of your brand
Your needs may vary based on your starting point: if you are a big company with functional teams for different areas, if you have locations all over the world, and if you have a big budget, you choices will fall on certain solutions instead of others.
If, instead, yours is a small company that is just entering the market, don’t worry: there are perfect platforms for your business online too!
It sounds like a given, right? It’s not! If you want to create an e-commerce, you must keep in mind:
- How many products are there in your catalogue?
- Are they physical or digital products?
- Are they standardized products or do they have configurable features?
- Could your products be dangerous? (Even products that seem harmless are classified as dangerous based on their components: just think of the alcohol contained in perfumes!)
Some of these questions may sound obvious, but we assure you that your e-commerce project won’t be successful these aspects are not clarified beforehand. Read the second part of this article to find out more on which platform to choose!