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case studies
case studies

Film & More

5 / 5
e-commerce
website

Eagle Pictures, one of the most prominent film distribution and production companies in Italy, challenged Alias2k with a very compelling project: addressing a solid and vibrant market niche (film lovers and collectors) by creating an e-commerce site that sells the latest cinematic releases and historical masterpieces on physical media, ensuring fans a high-quality viewing experience of their favorite films.

Following an initial, productive experience in the early 2000s with the official Eagle Pictures online shop, the project entered a new phase in 2023 with Film & More, Eagle’s official brand for the distribution of movies and box sets on DVD, Blu-ray, and 4K.

A Tailored Cinematic Experience

The goal of the project was to create a true benchmark for collectors, which required a careful and in-depth study of the user experience. Thanks to the robustness of the Magento framework, we developed a platform capable of managing complex catalogs, ranging from the latest theatrical releases to precious limited-edition collector’s box sets. The project features a modern and intuitive interface, allowing users to navigate fluidly between genres and formats and easily explore the world surrounding their favorite titles, including gadgets, special features, and limited-edition sets. Coordination with logistics management has ensured high delivery efficiency and great satisfaction for end customers.

Architecture and Performance: The Technological Heart

case study

To support Eagle Pictures’ ambitions, we implemented a series of advanced technical solutions aimed at speeding up navigation through complex catalogs and maximizing conversions.

  • Magento platform stability
  • Exemplary User Experience
  • Advanced navigation filters
  • Pre-order and limited edition management
  • Integrated logistics

AI Evolution: A Personal Shopper for Every Cinephile

The latest crown jewel of Film & More is the integration of an AI-based chatbot. This is not just a simple virtual assistant, but an expert consultant that analyzes user tastes and preferences to recommend their next purchase. Thanks to natural language processing (NLP), the chatbot can suggest related films, special editions, or cinematic milestones through a simple conversation, making the search for the perfect title an interactive and personalized experience—replicating the advice of a trusted video store clerk, but with the power of modern data.

Matteo Calatroni, Home Entertainment Marketing Manager Eagle Pictures S.p.A.

“When we decided to return in person to the competitive arena of online sales of physical media, the choice to turn to Alias was entirely natural and spontaneous. Their competence and their collaborative spirit, which we have come to know over the years, played an important role in all phases of design and development. We have, thus, restarted together, beginning again to look for solutions, offer answers, and reap the fruits of a work as unique as it is rewarding.”