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case studies
case studies

European
Rental Association

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website

ERA (European Rental Association) is a European organization dedicated to promoting industrial equipment rental and the sustainable development of the sector across Europe. Alias2k has served as ERA’s digital service provider for many years.

This partnership gave us a new perspective on the industry. Adopting an institutional mindset—focused on the challenges of an entire sector rather than just a single company—was fundamental in developing a critical and efficient approach to the rental business.

case study

Specialized tools
for critical topics

Beyond website development and the creation of technical guides, promotional animated videos, and communication materials for events and webinars, ERA partnered with Alias2k to develop specific digital products that address critical industry issues.

/ TCO Calculator
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It’s not just about the purchase price. There are various factors that determine the Total Cost of Ownership (TCO). These can be calculated using the tool we developed for ERA, allowing you to compare ownership costs against rental and leasing options to choose the best strategy for your business. The tool is available for free.
/ Equipment CO2 Calculator
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Following the success of the TCO Calculator, we developed the Equipment CO2 Calculator in partnership with ERA and the Life Cycle Assessment experts at CE Delft. In this case as well, CO2 emissions depend not only on equipment usage but on its entire lifecycle—from manufacturing to final disposal. This free tool served as the foundation for the Enterprise version that Alias2k distributes in collaboration with ERA.

Multiple services,
a unique partnership

case study

A versatile approach that evolves alongside the European rental sector—a truly multifaceted collaboration.

  • Website
  • Specialized Tools
  • Marketing & Communications
  • Event Support
Photo of Carole Bachman

Carole Bachmann, Secretary General ERA

ERA has worked with Alias for years and is extremely satisfied. They are a dynamic team with fresh ideas and diverse backgrounds, fully dedicated to the work and attentive to client needs. If you ever have a problem, they are always available to find a solution for you!