User Tracking

All user activities on your website must be monitored constantly so that the marketing campaigns can target an increasingly specific audience. How to show an advertisement to those who have already made a purchase on your e-commerce? How to know which pages perform best and which require new strategies?

We use Google Tag Manager, Facebook Pixel and other specific tools such as Hotjar to create recordings and heatmaps that visually demonstrate how users behave on your website; what buttons they press, what obstacles distract them and what elements catch their eye and hold their attention for longer.

We carry out these activities in accordance with the GDPR n.2016 / 679 and in full compliance with all European and global regulations about privacy policy.