With an extensive history, Dr. Vranjes has acquired a worldwide reputation and become one of the leaders in the home fragrance industry. Dr. Vranjes’ brand means high-level craftsmanship, luxury and rare sought-after fragrances. In 2010, after almost thirty years of experience with the Antica Officina del Farmacista, which was founded in Florence by Paolo Vranjes and his wife Anna, the brand as we know it today was born. Year after year the precious perfumes gain notoriety all over the world.
This is also an important moment for Alias because in 2010 we started a project with Dr. Vranjes that continues today: their official e-commerce, the success of which makes us particularly proud.
For an ambitious like this, given its worldwide reach, we developed a portal based on Magento technology to manage the international sales range in the most efficient way. The company’s web activity and their business growth developed alongside each other, and Dr. Vranjes was one of the first sites we updated with the Magento 2 portal. This new, faster platform, more suitable for the high-level requirements of the online store has certainly contributed to further growth of the brand.
During the last few years, Dr. Vranjes has had a huge, triple-digit growth of sales volume.
We have worked with the “Doctor” – as Paolo Vranjes and, by extension, the whole project is affectionately known – on an ever-increasing level of internationalization, which has involved a great technological effort to expand the markets served, shipping services, currencies, payment methods and languages managed by the CMS.
We started by managing e-commerce in full outsourcing, by personally dealing with all aspects of managing the warehouse, logistics, invoicing, revenue and marketing. The main objective at this stage was to accelerate the growth of the business as much as possible, and we moved gradually towards an enabling perspective.
Our USA office has made it possible to manage a warehouse directly in American, allowing us to facilitate a “multi-warehouse” sales management.
The client has taken over some of main processes through an internalization plan, through which we transferred the know-how of even the most specific tasks.
This is the real fundamental difference between a simple customer relationship and a partnership.
The current structure of the project is the result of a stable balance between Alias and Dr. Vranjes: the company takes care of the shipment logistics, marketing and customer care while we provide full support for the maintenance and the continuous evolution of the website.
Every day the Alias and Dr. Vranjes teams meet during the regular Stand-up meeting, where we coordinate common goals working together as a unique team.
The Covid-19 epidemic in 2020 has had an epochal impact on the economy around the world, radically changing the structure of several principal business models. In this extremely difficult situation, the necessity of the web in the contemporary market has emerged even more.
Dr. Vranjes’ case is a clear example that underlines this trend: thanks to the solidity and scalability of the digital infrastructure and the rich experience in e-commerce management, the sales trend has, in fact, registered a significant increase and the digital store has become the main source of revenue.
Other online businesses without such a consolidated management experience haven’t had the same success, and this proves how digital has now become a distinctive competence of its own, which companies should fully pursue. At Alias we can take care of this for our customers.